Job Description

What we need : Canter Power Systems is looking for a talented, well-rounded marketing pro that can take charge and lead the Canter Brand portfolio across a range of marketing disciplines.

What we do & why you should come work with us:

· Canter Power Systems is the largest residential standby generator installer in the country! We have experienced unrivaled growth over the last 10 years, and we are just getting started…

· Less than 5% of US homes have standby generator systems today, and we can’t wait to be the leader as more homes have them installed. We anticipate the market growing at least 10% annually, and we expect to lead this growth.

· Canter Power Systems currently offers our services in twelve states and is the largest provider of residential standby generator installations for the Home Depot. We are also the exclusive provider for Duke Energy, Dominion and many others.

· We are experts at the generator sales and installation process, and we have created a business around it. The only thing holding our continued growth back is the ability to find and communicate with our ideal customers and generate more demand, that’s why we need you!

· This role is part remote and part in-office with geo preference in North Carolina (Headquarters in Greensboro) or Florida (Headquarters in Tampa)

The problems we need you to solve:

As a Marketing Manager at Canter Power Systems, you will play a vital role in the growth of our direct to consumer (DTC) business. You will own a significant portion of our demand generation efforts, but it doesn’t stop there! We’re looking for someone who is both right and left-brained. Can improve our existing demand generation programs, find new ones, and manage the marketing campaign process from end to end. You’ll oversee both strategy and execution of a portfolio of marketing campaigns all while supporting brand and sales initiatives.

We are creative. We embrace innovation. We view change as a new normal.

Your Responsibilities:

Demand Generation

· Manage, measure, and improve existing traditional advertising campaigns including Direct Mail, Home Magazines, and Print

· Procure new opportunities to drive demand generation across Canter’s Family of Brands

· Work with local sales teams to deliver and execute location level marketing plans

· Manage local events and media sponsorships

· Develop an annual promotional calendar, lead creative deliverables, and execute across customer-facing channels

Conversion

· Develop campaigns to reduce funnel leakage and lead the execution of those campaigns through a variety of channels

· Oversee brand guidelines and development of brand assets and content

· Be primary contact of brand creative requests from intake through execution

· Manage platform’s online reputation through google reviews and BBB listings

Create

· Work with sales teams to develop sales & marketing materials

· Work with web team on content and creative

· Support email marketing with creative concepts and promotional communications

· Develop local and national marketing campaigns; manage development and execution of creative briefs through campaign performance reporting to internal stakeholders

· Own marketing relationships with key OEM (Generac, Kohler, etc) and utility (AGL, PNG, etc) marketing partners

· Work with creative agency on execution of promotional and creative across a variety of campaigns

Budget

· Manage Co-Op budget and submission process across the platform

· Monthly reconciliation of marketing revenue, marketing spend, and associated board level performance reporting

· Establish KPI models and report on campaign performance against them

Support

· Assist sales team with required materials (etc. brochures, business cards, etc)

· Manage the company’s referral program and associated marketing efforts

· Work with sales team on lead flow questions and QA of customer acquisition through various systems

Qualifications:

Bachelor's degree in marketing, advertising, or a related field (or equivalent work experience).

· 5+ years of relevant marketing expertise

· Passionate about demand generation

· Excellent excel skills. The ability to pull data from multiple sources and aggregate through a variety of lookups is required

· Proven experience in managing DTC marketing campaigns, with a strong portfolio of success

· Ability to build ROI models and manage a budget

· Strong analytical skills and the ability to interpret data and draw actionable insights

· Excellent communication and client management skills

· Adept at multitasking and meeting deadlines in a fast-paced environment

· Ability to work independently, collaboratively, and deliver thought leadership

· Home services experience a plus

· Adobe suite experience a plus

*If you are hardworking, helpful, humble, hungry, and have high standards – we would love to talk with you.

Job Tags

Similar Jobs