Job Description

We are seeking a Senior Copywriter to join our dynamic marketing team. This role is pivotal in shaping our brand voice and creating high-quality, engaging content tailored to B2B audiences across the entire customer journey. The ideal candidate is a skilled storyteller with deep experience in lifecycle marketing, product positioning, and paid ad campaigns.

Responsibilities

• Craft compelling email sequences, onboarding content, nurture campaigns, and re-engagement strategies that resonate with target audiences and drive measurable outcomes.
• Develop clear, concise messaging for product launches, feature updates, and case studies that communicate value to decision-makers and stakeholders.
• Leverage AI to enhance productivity, producing high-quality content at scale and achieving the impact of a team five times larger.
• Create attention-grabbing ad copy for LinkedIn, Google, and other platforms, optimized for CTRs, conversions, and audience segmentation.
• Write and edit a variety of content, including landing pages, blogs, white papers, and social media posts, ensuring brand consistency and alignment with campaign objectives.
• Collaborate with the marketing team to analyze campaign performance, A/B test copy, and continuously refine messaging for maximum effectiveness.
• Partner with designers, product marketers, and strategists to produce cohesive and impactful campaigns.
• Ensure Deel’s distinct tone and personality shine through all copy by prioritizing clarity and simplicity to make content easy to understand, balancing delightfulness with directness, and using humor strategically.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 6+ years of experience in copywriting, with a focus on product, lifecycle, and paid marketing.
• Proven ability to write clear, concise, and persuasive copy that resonates with target audiences.
• Strong understanding of product lifecycle marketing and the ability to develop compelling messaging at each stage.
• Experience working with cross-functional teams to develop and execute integrated marketing campaigns.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to meet deadlines.
• Proficiency in content management systems and marketing automation tools.

Preferred Qualifications

• Experience in the Finance, HR, Payroll or other relevant B2B space.
• Experience with A/B testing and data-driven copy optimization.
• Portfolio of successful product marketing campaigns.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

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